By leveraging Matrix as the engine to carry RTC and text traffic we built an omnichannel communication component in our Unified Communications as a Service product for occasional business users.

As opposed to call-centre centric software, we wanted to offer a simple centrally integrated component for our SPA to give Cloud PBX telephony users the ability to engage with clients from a unified platform where their tools are all available in one interface - Phone, Video Meetings, Chat, Whatsapp Integration, website chat - all enriched with data from the user's CRM.